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KMID : 1145120170150020204
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Asian Journal of Beauty and Cosmetology
2017 Volume.15 No. 2 p.204 ~ p.213
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Effects of Organizational Identification on Organizational Phase and Relative Deprivation of Beauticians
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Lim Yun-Kyung
Park Eun-Jun
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Abstract
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Purpose: This study aimed to identify the impact of organizational identification on organizational phase and relative deprivation of beauticians.
Methods: Data from Seoul and Gyeonggi, were collected through a survey targeting beauticians in the field; these data were then analyzed by Statistical Package for the Social Sciences (SPSS) 22.0.
Results: The results revealed that there was a significant correlation between the variables of organizational identification, organizational phase, and relative deprivation. It was found that the organizational identification had significant impacts on the organizational phase and relative deprivation.
Conclusion: Per the present findings, first, beauty companies are showing awareness of active participation in the government and society at the level of ethical management to improve credibility and public awareness, customer experience, and corporate image through market-oriented strategic management. This will require effort to be managed successfully. Second, the executives and managers must make this effort for smooth accomplishment of inter-organizational communication. Third, a differentiation system should be introduced to increase social identification and to reduce relative deprivation. If we create a system that can only be acquired within one organization, whether that is a diploma, overseas training, business support, or anything else, and if it differentiates our organization from others, it will promote our group’s feeling special, organizational phase will increase, and relative deprivation will be reduced.
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KEYWORD
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Beauticians, Organization, Identification, Organizational phase, Relative deprivation
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